The following is an excerpt taken from THIS article.
On Sunday, July 31, the GIVE Education brandSAVER, featuring a note from John Legend, will be distributed in newspapers across the country, with discounts for P&G products, including Puffs®, Bounty®, Crest®, Pantene®, Duracell®, Olay® and Tide®. For each GIVE Education brandSAVER coupon redeemed, P&G will donate two cents to CIS – allowing consumers to give back, while saving money.It seems that John Legend is a spokesperson for Communities in School, which strives to lower our nations drop out rate. GIVE Education, P&G and CIS are grouping together to raise awareness by saving us money.
I'm just happy to see a very positive and motivational reason for coupon usage!